炒作(chǎozuò)hype, speculation

Usage:

“炒作” 是通过一些手段和技巧,对自己或自己的作品进行刻意的宣传,以提高自己或自己作品的人气和声望。
“炒作” is, by means of certain skills and tactics, to create hype about oneself or one’s works, all in order to boost popularity and reputation.

Setences:

1、Tāmen zhèngzài cèhuà yīchǎng shífēn gōnglì de shāngyè chǎozuò.
他们正在策划一场十分功利的商业炒作。
They are planning a commercial speculation meant to boost material gain.

2、Zhègè bù zhīmíng de yǎnyuán lìyòng fēiwén dàsì chǎozuò zìjǐ de diànyǐng.
这个不知名的演员利用绯闻大肆炒作自己的电影。
This unknown actor is using gossip to hype his own movie.

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