Cultural tips

Red is one of the respected colors in Chinese culture. It embodies the pursuits of Chinese people in both spirit and material aspects. It symbolizes auspiciousness and happiness, that is why many families hang red lanterns during Spring Festival. Most brides wear red clothes and red shoes, and sit on a red palanquin.
Red also symbolizes smoothness and success. If a person has a good life, it's called a "zouhong;" if someone is deeply liked by his supervisors, he is called a "hongren;" sharing a partnership's profits is called "fenhong" (dividends).
Red also symbolizes beauty. When a woman is dressed up, she is wearing what is called "hongzhuang," or "red makeup." "Hongyan" refers to a woman's beautiful face.
However, in western cultures, red often carries negative implications related to fire and blood, and symbolizes brutality. Examples of this include the red rules of tooth and claw (rule by carnage and violence) and red revenge (bloody revenge). It also symbolizes danger and tension, such as "red alert," which means an air raid alarm.